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Media in Meerut

Media plays an important role of communication in modern times. Be it print, television or radio one cannot undermine the role of media in creating public awareness, and as an edifice of knowledge which is pre-dominant in our lives. Media includes all form of means of communications digital, electronic, broadcast media etc. Meerut is represented by all major media groups and all modes including newspapers, television and radio. Being close to Delhi, Meerut generates a lot of local interest by itself. The city has also seen major development in recent years, therefore necessitating the need for its own space in media.


Print Media in Meerut

Meerut is largely dominated by the Hindi-speaking population due to which all the major newspapers have circulation in Meerut. Amar Ujala, the Hindi daily has major circulation in Meerut. An eight-page exclusive supplement for Meerut has been launched in the name of My City that includes news from in and around Meerut, events etc. Dainik Bhaskar, Dainik Jagran, Dainik Hindustan, Rashtrasewa, i next, National Duniya, Nai Duniya are published in the city. Each of these newspapers are available on the digital media. E-newspapers are becoming extremely popular and are available on the respective websites too.

"Pulse of the Markets" is a fortnightly paper that is circulated in Meerut, which primarily aims to promote local businesses, giving an update of the fashion trends and local news. The English local daily published in Meerut is "Moneymakers". It gives an in-depth news analysis of the financial market as well as coverage of national and international news.

Other national dailies such as Times of India, Hindustan Times, Economic Times, Deccan Herald have wide circulation in the city. Their supplements namely HT City, Meerut Plus, a four-page pull-out is circulated once every week.

Radio in Meerut

Most of the radio channels are shared with Delhi Radio channels. Hence Radio Mirchi, Air FM Rainbow, Radio One, Radio City, Meow are available in Meerut. The local radio channel here is Radio IIMT ( 90.4 MHz), is the first community radio channel dedicated to the people of Meerut and its neighboring towns and villages.

Broadcast Media in Meerut

Meerut is an important media centre for television channels as the journalists from all television network provide exclusive coverage for Meerut. As an important industrial and agricultural hub, the industries here have been covered by these channels from time to time, thus, providing publicity on the national platform. Channels such as Zee, Aaj Tak and Sahara Samay have their bureau located in Meerut. Availability of niche channels and interactive services with clarity of vision and audio is possible with the availability of DTH services in the city.

Meerut is a home for a number of local films that are produced here. These movies are loosely based on the fokelores or the local village life and hence are popular in the nearby states of Haryana and the rest of Uttar Pradesh as well.

Social Media in Meerut

There is growing awareness among people of all age groups about the importance of social media. Social networking sites such as blogs, Facebook, Twitter are becoming increasingly popular with small businesses and business groups. With various online platforms that are available, the businesses are using it as an opportunity to launch newer brands and market them online.

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